Rush POS Signage for Equifruit & Longo’s

Longo’s recently became the first grocery retailer in North America to commit to offering only Fairtrade bananas in their 36 stores and through delivery on Grocery Gateway. This was made possible through a partnership with the Canadian company, Equifruit. The landmark decision sets a new standard for sustainable produce supply chains in North America. 

Equifruit producers – located in Ecuador and Peru – must demonstrate fair wages, safe working conditions on their plantations, equal opportunity for women and no forced or child labour.

We were pleased to support this project with POS signage for the 36 retail locations. We had less than two weeks to pull it together, but our team met budget and delivery goals. This is an example of our POS capabilities.